Men’s Underwear Market Size, Share, Growth, Trends, Demand and Opportunity Analysis
Men’s Underwear Market Size, Share, Growth, Trends, Demand and Opportunity Analysis
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Men’s Underwear Market – Industry Trends and Forecast to 2031
Global Men’s Underwear Market, By Category (Regular Brief, Boxer Brief, Boxer Shorts, Trunks, Thongs), Distribution Channel (Mass Merchant, Mono-brand Outlet, Pharmacy Store, Online Store, Others), Price Range (US$1-9, US$10-19, US$20-29, US$30 and above), Age Group (Age Group 15-25, 26-35, 36-45, 46-55, 56-65, 65+), Price (Premium, Mid, Low), Size (XS, S, M, L, XL, XXL, XXXL) – Industry Trends and Forecast to 2031.
The global men’s underwear market size was valued at USD 35.14 billion in 2023 and is projected to reach USD 60.16 billion by 2031, with a CAGR of 6.95% during the forecast period of 2024 to 2031.
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**Segments**
- Boxer Briefs: Boxer briefs continue to be a popular choice among men due to their combination of support and coverage. They provide a slim fit with the length of boxer shorts, offering comfort and style.
- Boxer Shorts: Boxer shorts are loose-fitting and provide a relaxed feel. They are known for their comfort and breathability, making them a go-to option for many men, especially for lounging or sleeping.
- Briefs: Briefs are known for their minimalistic design with an elastic waistband and a Y-shaped front fly. They offer great support and are preferred by men who prioritize functionality over style.
**Market Players**
- Calvin Klein: Calvin Klein is a renowned brand in the men’s underwear market, known for its premium quality and stylish designs. They offer a wide range of options, from classic briefs to modern boxer briefs, catering to various preferences.
- Hanes: Hanes is a well-established player in the market, offering affordable and comfortable men’s underwear options. They focus on providing practical and durable underwear for everyday wear.
- Tommy Hilfiger: Tommy Hilfiger is a popular choice for men looking for trendy and fashionable underwear. The brand combines comfort with style, attracting a younger demographic with its vibrant designs.
- Jockey: Jockey is a trusted brand that has been delivering quality men’s underwear for decades. Known for its innovative designs and comfort-focused approach, Jockey offers a range of options to suit different needs.
- Fruit of the Loom: Fruit of the Loom is a budget-friendly option for men seeking basic and reliable underwear. The brand is known for its durable cotton products that provide comfort and simplicity.
The men’s underwear market is a dynamic industry with a diverse range of products catering to different preferences and needs. From classic briefs to modern boxer briefs, men have a variety of options to choose from based on comfort, style, and functionality.The men's underwear market is a highly competitive and ever-evolving industry that is influenced by various factors such as changing fashion trends, shifting consumer preferences, and advancements in technology. The segmentation of the market into different categories such as boxer briefs, boxer shorts, and briefs allows brands to target specific consumer needs and preferences. Boxer briefs, with their balance of support and coverage, appeal to men looking for a combination of comfort and style. Boxer shorts, on the other hand, offer a more relaxed fit and are favored for lounging or sleeping due to their breathability. Briefs, with their minimalistic design and focus on support, cater to consumers who prioritize functionality over fashion.
In terms of market players, several key brands dominate the men's underwear industry. Calvin Klein, known for its premium quality and stylish designs, targets consumers who value both fashion and function. Hanes, a more affordable option, focuses on practical and durable underwear suitable for everyday wear. Tommy Hilfiger appeals to a younger demographic with its trendy and fashionable designs that combine comfort with style. Jockey, a trusted brand with a strong reputation for comfort and innovation, offers a variety of options to meet different consumer preferences. Fruit of the Loom, known for its budget-friendly and reliable cotton products, caters to men seeking simplicity and durability in their underwear choices.
One of the trends shaping the men's underwear market is the increasing emphasis on sustainability and eco-friendly practices. Consumers are becoming more environmentally conscious and are seeking products that align with their values. Brands that incorporate sustainable materials, ethical production practices, and environmentally friendly initiatives are likely to gain a competitive edge in the market. Additionally, the rise of online retail and direct-to-consumer models is reshaping the way men shop for underwear. E-commerce platforms offer convenience and a wider selection of products, allowing consumers to explore different brands and styles from the comfort of their homes.
Personalization and customization are also emerging trends in the men's underwear market, with**Segments**
- Regular Brief: Regular briefs are known for their minimalistic design and strong support. They offer a classic and timeless option for men who prioritize functionality and comfort.
- Trunks: Trunks are a hybrid between boxer briefs and briefs, providing a shorter leg length and a snug fit. They are popular among men who seek a stylish yet supportive underwear option.
- Thongs: Thongs are a niche category in men's underwear, characterized by minimal coverage and a daring design. They appeal to men who prioritize freedom of movement and minimal fabric.
Global Men’s Underwear Market, By Category (Regular Brief, Boxer Brief, Boxer Shorts, Trunks, Thongs), Distribution Channel (Mass Merchant, Mono-brand Outlet, Pharmacy Store, Online Store, Others), Price Range (US$1-9, US$10-19, US$20-29, US$30 and above), Age Group (Age Group 15-25, 26-35, 36-45, 46-55, 56-65, 65+), Price (Premium, Mid, Low), Size (XS, S, M, L, XL, XXL, XXXL) – Industry Trends and Forecast to 2031.
The men’s underwear market is constantly evolving, with various categories catering to different consumer needs and preferences. Regular briefs offer a traditional and supportive option, while trunks provide a modern twist with
The report provides insights on the following pointers:
- Market Penetration: Comprehensive information on the product portfolios of the top players in the Men’s Underwear Market.
- Product Development/Innovation: Detailed insights on the upcoming technologies, R&D activities, and product launches in the market.
- Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market.
- Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies.
- Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Men’s Underwear Market.
TABLE OF CONTENTS
Part 01: Executive Summary
Part 02: Scope of the Report
Part 03: Research Methodology
Part 04: Market Landscape
Part 05: Pipeline Analysis
Part 06: Market Sizing
Part 07: Five Forces Analysis
Part 08: Market Segmentation
Part 09: Customer Landscape
Part 10: Regional Landscape
Part 11: Decision Framework
Part 12: Drivers and Challenges
Part 13: Market Trends
Part 14: Vendor Landscape
Part 15: Vendor Analysis
Part 16: Appendix
Countries Studied:
- North America (Argentina, Brazil, copyright, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
- Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
- Middle-East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
- Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)
Objectives of the Report
- To carefully analyze and forecast the size of the Men’s Underwear market by value and volume.
- To estimate the market shares of major segments of the Men’s Underwear
- To showcase the development of the Men’s Underwear market in different parts of the world.
- To analyze and study micro-markets in terms of their contributions to the Men’s Underwear market, their prospects, and individual growth trends.
- To offer precise and useful details about factors affecting the growth of the Men’s Underwear
- To provide a meticulous assessment of crucial business strategies used by leading companies operating in the Men’s Underwear market, which include research and development, collaborations, agreements, partnerships, acquisitions, mergers, new developments, and product launches.
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